Marketing, AAB

The Marketing program at North Central State College is designed to be an academically rigorous, highly practical, and immediately applicable course of study. This program provides students with the broad range of essential skills necessary to be successful in business from designing products to researching the needs of the target audience.

The academic foundation for success in the contemporary marketplace is presented in courses such as economics, management and marketing. Advanced courses, such as e‐commerce, customer service, promotion, advertising, and selling, continue to build upon this foundation. Strong emphasis is placed upon strengthening and enhancing the student’s oral and written communication skills to a professional level. Case studies, involving critical thinking and problem solving skills, are an important part of this curriculum. Students have the opportunity to complete a cooperative work experience to gain practical work experience.

The necessity of a positive business ethical perspective is an underlying theme within this curriculum. Common ethical issues are interwoven and discussed within the study of the various technical disciplines of marketing, personnel management, and computerized information technology. Demand for successful business graduates comes from all segments of the economy. Non‐profit institutions, as well as profit‐oriented organizations in the manufacturing, service, transportation, healthcare, and government sector, continue to experience a growing need for personnel who possess marketing skills.

The Associate of Applied Business is awarded for the completion of this program. The long‐range plan for this department is reviewed, modified, and updated on an annual basis. The Business Administration program is accredited by the Accreditation Council for Business Schools and Programs (ACBSP).

Program Learning Outcomes

Graduates will:

1. Distinguish and summarize basic accounting concepts
2. Distinguish and summarize basic marketing concepts.
3. Distinguish and summarize basic economic concepts.
4. Distinguish and summarize basic management concepts.
5. Identify and apply appropriate computer applications to record business data and presenting business information for operational use.