VCMT 2070 - Web Design I

Academic Division:

Business, Industry and Technology

Academic Discipline:

Visual Communication Media and Technology

Assistant Dean: Vincent Palombo PhD

3 Credit(s)
This class will cover current web design workflow, best practices for web design including designing for mobile phones, UX/UI user experience/interface design, HTML5, CSS and Javascript to build web sites, ftp access to web servers, SEO (search engine optimization) and web site analytics. Students will build at least one web site using an HTML text editor with Bootstrap or other CSS responsive framework and another web site with CMS (Content Management Software) like Wordpress. Web sites will contain images, text, navigation and carousel or slide show. Students should have experience with image editing software as well as websites and mobile apps. CTAG: CTIM005 Graphical Website Design. UG

3 Lab Hour(s)

2 Lecture Hour(s);

Required Prerequisite Course(s): Take VCMT 1050 with a minimum grade of C.

College Wide Outcomes

College-Wide Learning Outcome	Assessments - - How it is met & When it is met
Communication – Written
Communication – Speech
Intercultural Knowledge and Competence
Critical Thinking
Information Literacy
Quantitative Literacy

Student Learning Outcomes for Course

Outcomes	Assessments – How it is met & When it is met
1. Plan and design the UI (user interface) for a Mobile App with emphasis on the UX (user experience). Output the app to preview on a smart phone.	Project #1 Mobile App is completed in weeks 1-3.
2. Identify customer needs, information requirements and project scope for Web site development. (CTAG)	Homework chapter on the design process for web sites. Followed by quiz. For each web site project students complete a Design Brief identifying the audience and objectives of the web site. (CTAG)
3. Plan, design and build a web site from the beginning thumbnails through the final posting on the Internet using an HTML editor like Brackets, and a CSS (Cascading Style Sheets) framework like Bootstrap.	Web site will include images and a carousel or slide show. Web site will be posted to a web site host using FTP. Images should be optimized for viewing from a web browser in weeks 7 - 14. (CTAG)
4. Add multimedia elements to a Web site. (CTAG)	The HTML5 web site is required to include a slide show carousel. The WordPress web site includes a slide show and a widget.
5. Demonstrate creativity in completion of web sites by applying design principles.	Creativity is 30-40% of the grade for completed projects. Projects evaluated week 3, 14 and week 16.
6. Demonstrate proper craftsmanship for web design including file naming conventions, file types, image file optimization, and file organization.	Craftsmanship is 20% of project grades on web sites week 14 & week 16. Web sites that do not follow file naming conventions and proper file types do not show up on the Internet, and all web site projects and exercises are posted to the web site host before they are graded.
7. Explain the purpose and apply basic SEO (Search Engine Optimization) principles and know how to apply web site analytics to websites.	Homework chapters included on Quizzes, keywords in websites and examples or case studies on SEO and analytics
8. Evaluate web design pages/sites for usability and application of design principles. (CTAG)	Homework chapter on usability from textbook, followed by a quiz. Students run usability tests on each other student’s HTML5 web sites as part of the critique process of final web sites.
9. Create a web site using a Content Management System like WordPress. (CTAG)	Final Web site project, weeks 14-16.

Standard Grading Scale
93-100 A

90 - 92 A-

87- 89 B+

83 - 86 B

80 -82 B-

77- 79 C+

73 - 76 C

70 -72 C-

67- 69 D+

63 - 66 D

60 -62 D-

00- 59 F

Statement on Diversity
North Central State College believes that every student is a valued and equal member of the community.* Every student brings different experiences to the College, and all are important in enriching academic life and developing greater understanding and appreciation of one another. Therefore, NC State College creates an inclusive culture in which students feel comfortable sharing their experiences. Discrimination and prejudice have no place on the campus, and the College takes any complaint in this regard seriously. Students encountering aspects of the instruction that result in barriers to their sense of being included and respected should contact the instructor, assistant dean, or dean without fear of reprisal.

*Inclusive of race, color, religion, gender, gender identity or expression, national origin (ancestry), military status (past, present or future), disability, age (40 years or older), status as a parent during pregnancy and immediately after the birth of a child, status as a parent of a young child, status as a foster parent, genetic information, or sexual orientation,

Standard NCSC Course Policies
Important information regarding College Procedures and Policies can be found on the syllabus supplement located at this link