BUSM 1150 - Marketing

3 Credit(s)
Marketing activities, analysis, strategies, and decision making in the context of other business functions. Topics include: integration of product, price, promotion, and distribution activities; research and analysis of markets, environments, competition, and customers; market segmentation and selection of target markets; and emphasis on behavior and perspectives of consumers and organizational customers. Planning and decision making for products and services in profit and nonprofit, domestic and global settings. (TAG# OBU006) UG OBU006

3 Lecture Hour(s);

Required Prerequisite Course(s): Take ECON 1510