BUSM 2110 - Promotion and Advertising

3 Credit(s)
The purpose of this course is to examine advertising as both a science and an art. We will attempt to blend the basic skills as detailed in the textbook with a variety of practical experiences that will culminate in group ad presentations. Topics covered will include the structure of the advertising business, knowing the consumer, selecting appropriate media, the uses of research, the preparation of “ad” copy and design layouts, and the future of advertising. Special attention will be directed to the goals of local advertising. (TAG# OCM012) UG OCM012

3 Lecture Hour(s);

Required Prerequisite Course(s): ENGL 0040 (minimum grade of C-) or qualifying placement test score.