VCMT 1280 - Visual Communication II & Typography

Academic Division: Business, Industry and Technology
Academic Discipline: Visual Communication Media and Technology

Assistant Dean: Vincent Palombo PhD

3 Credit(s)
Expanding on student’s knowledge of graphic design elements and principles covered in VCMT 1085, students will further explore page design. Emphasis will be on typography. History of typography, graphic design, and printing processes will be studied. Projects may include advertisements, letter shapes, logos, brochures, tables, form documents, grid layouts and mass media communication. UG

2 Lab Hour(s)

2 Lecture Hour(s);

Required Prerequisite Course(s): Take VCMT 1085 with a minimum grade of C-

College Wide Outcomes

College-Wide Learning Outcome	Assessments - - How it is met & When it is met
Communication – Written
Communication – Speech
Intercultural Knowledge and Competence
Critical Thinking	Critical Thinking VALUE Rubric
Information Literacy
Quantitative Literacy

Student Learning Outcomes for Course

Outcomes	Assessments – How it is met & When it is met
1. Follow the design process from concept to client presentation and printing.	Follow the design process for all projects. Starting the process with thumbnails, concepts and completing them with critique and presentation. All projects throughout the semester.
2. Explain the role of designer, client and the graphic design process.	Take Home Test midterm. Final test.
3. Identify type/fonts, how important it is in graphic design, and how to use it graphic design.	Type identification homework, Mid-Term and all projects. Homework throughout the semester and midterm week.
4. Explain the history and role of typography in graphic design and printing history and how it relates to computer graphics.	Reports, Mid Term & Letter Design Project. Weeks 1-7.
5. Demonstrate intermediate skills in graphic design, typography, layout and design.	All projects and project requirements will be evaluated for their typesetting and formatting. All projects all weeks.
6. Explain the role of corporate identity and branding in advertising.	Logo and corporate identity project. Week 4-7.
7. Create a brochure and accommodate different formats, bleeds, die cuts, spot colors and folds for printing.	Brochure project. Weeks 10-13.
8. Demonstrate file organization skills and prepress skills.	Some project files will be graded from students’ files on server, and others will be graded after collecting for press and copying to electronic storage devices. Messy and unorganized project files will be graded accordingly and may result in a zero for the project. All projects all weeks.
9. Demonstrate good craftsmanship & organization skills.	Spelling, typographical errors, improperly prepared files and unorganized files, and bad craftsmanship will be evaluated as 20% of each project. All projects and exercises all semester.
10. Demonstrate creativity in concept, layout, and typography.	Layout and the typography. All projects all semester.
11. Complete work within deadlines.	All projects all semester.
12. Critique their work, the work of others, and accept criticism.	Project critiques & presentations, all semester.
13. Work in teams.	Various activities, exercises in class, and critiques during the whole semester.
14. Explain the importance of organization skills & background reference materials.	Organized notebook including reference materials, craftsmanship is 10-20% of project grades. Instructor can refuse to grade projects that are not well organized. Collected and evaluated the 9th or 10th week of the semester.

Standard Grading Scale
93-100 A

90 - 92 A-

87- 89 B+

83 - 86 B

80 -82 B-

77- 79 C+

73 - 76 C

70 -72 C-

67- 69 D+

63 - 66 D

60 -62 D-

00- 59 F

Statement on Diversity
North Central State College believes that every student is a valued and equal member of the community.* Every student brings different experiences to the College, and all are important in enriching academic life and developing greater understanding and appreciation of one another. Therefore, NC State College creates an inclusive culture in which students feel comfortable sharing their experiences. Discrimination and prejudice have no place on the campus, and the College takes any complaint in this regard seriously. Students encountering aspects of the instruction that result in barriers to their sense of being included and respected should contact the instructor, assistant dean, or dean without fear of reprisal.

*Inclusive of race, color, religion, gender, gender identity or expression, national origin (ancestry), military status (past, present or future), disability, age (40 years or older), status as a parent during pregnancy and immediately after the birth of a child, status as a parent of a young child, status as a foster parent, genetic information, or sexual orientation,

Standard NCSC Course Policies
Important information regarding College Procedures and Policies can be found on the syllabus supplement located at this link