BUSM 2110 - Promotion and Advertising

Academic Division: Business, Industry and Technology
Academic Discipline: Business Management

Assistant Dean: Brooke Miller, M.B.A.

3 Credit(s)
The purpose of this course is to examine advertising as both a science and an art. We will attempt to blend the basic skills as detailed in the textbook with a variety of practical experiences that will culminate in group ad presentations. Topics covered will include the structure of the advertising business, knowing the consumer, selecting appropriate media, the uses of research, the preparation of “ad” copy and design layouts, and the future of advertising. Special attention will be directed to the goals of local advertising. (TAG# OCM012) UG OCM012

3 Lecture Hour(s);

Required Prerequisite Course(s): ENGL 0040 (minimum grade of C-) or qualifying placement test score.

College Wide Outcomes

College-Wide Learning Outcomes	Assessments - - How it is met & When it is met
Communication – Written
Communication – Speech
Intercultural Knowledge and Competence
Critical Thinking
Information Literacy
Quantitative Literacy

Student Learning Outcomes for Course

Outcomes	Assessments – How it is met & When it is met
1. Define advertising to include classifications, evolution and functions.	Exams/quizzes throughout the semester but primarily assessed on exam during 1st week 4 weeks.
2. Identify and debate the social and ethical considerations surrounding advertising to include government intervention and regulation of the ad industry.	Exams/quizzes throughout the semester but primarily assessed on exam during 1st 4 weeks.
3. Be able to apply research and planning principles to advertising and marketing.	Exams/quizzes throughout the semester but primarily assessed on exam during weeks 4 - 8. Ad Project due week 14 – 16; Media Buying Memo due week 8.
4. Understand the objectives and format elements of creative copywriting.	Exams/quizzes throughout the semester but primarily assessed on exam during weeks 4 - 12. Ad Project due week 14 – 16. Ad Reviews and Critiques due weeks 2, 5, 7, 9, and 11.
5. Apply common advertising layout strategies and design a product advertisement.	Ad Project due week 14 – 16. Ad Reviews and Critiques due weeks 2, 5, 7, 9, and 11.
6. Distinguish the difference between public relations and advertising by learning the tools and concepts of public relations professionals.	Exams/quizzes throughout the semester but primarily assessed on exam during weeks 12 - 16. Ad Project due week 14 – 16.
7. Apply media planning and selection strategies to include understanding media mix.	Exams/quizzes throughout the semester but primarily assessed on exam during weeks 8 - 16. Ad Project due week 14 – 16. Ad Reviews and Critiques due weeks 2, 5, 7, 9, and 11.

Standard Grading Scale
93-100 A

90 - 92 A-

87- 89 B+

83 - 86 B

80 -82 B-

77- 79 C+

73 - 76 C

70 -72 C-

67- 69 D+

63 - 66 D

60 -62 D-

00- 59 F

Statement on Diversity
North Central State College believes that every student is a valued and equal member of the community.* Every student brings different experiences to the College, and all are important in enriching academic life and developing greater understanding and appreciation of one another. Therefore, NC State College creates an inclusive culture in which students feel comfortable sharing their experiences. Discrimination and prejudice have no place on the campus, and the College takes any complaint in this regard seriously. Students encountering aspects of the instruction that result in barriers to their sense of being included and respected should contact the instructor, assistant dean, or dean without fear of reprisal.

*Inclusive of race, color, religion, gender, gender identity or expression, national origin (ancestry), military status (past, present or future), disability, age (40 years or older), status as a parent during pregnancy and immediately after the birth of a child, status as a parent of a young child, status as a foster parent, genetic information, or sexual orientation,

Standard NCSC Course Policies
Important information regarding College Procedures and Policies can be found on the syllabus supplement located at this link