BUSM 1150 - Marketing

Academic Division: Business, Industry and Technology
Academic Discipline: Business Management

Assistant Dean: Brooke Miller, M.B.A.

3 Credit(s)
Marketing activities, analysis, strategies, and decision making in the context of other business functions. Topics include: integration of product, price, promotion, and distribution activities; research and analysis of markets, environments, competition, and customers; market segmentation and selection of target markets; and emphasis on behavior and perspectives of consumers and organizational customers. Planning and decision making for products and services in profit and nonprofit, domestic and global settings. (TAG# OBU006) UG OBU006

3 Lecture Hour(s);

Required Prerequisite Course(s): Take ECON 1510

College Wide Outcomes

College-Wide Learning Outcomes	Assessments - - How it is met & When it is met
Communication – Written
Communication – Speech	Marketing Plan Presentation – Oral Communication VALUE Rubric.
Intercultural Knowledge and Competence
Critical Thinking
Information Literacy
Quantitative Literacy

Student Learning Outcomes for Course

Outcomes	Assessments – How it is met & When it is met
1. Explain the history of modern marketing and its essential role in creating a rising standard of living.	Exams/quizzes throughout the semester but primarily assessed on exam during 1st 4 weeks.
2. Give a definition of the traditional and contemporary marketing concepts/approaches and correlate each as it impacts relationships with customers.	Exams/quizzes throughout the semester but primarily assessed on exam during 1st 4 weeks. Written or oral case study completed prior to week 4.
3. Illustrate the importance of a global marketing perspective.	Exams/quizzes throughout the semester but primarily assessed on exam during 1st 4 weeks. Written or oral case study completed prior to week 4.
4. Distinguish the general differences between strategic and tactical marketing plans.	Exams/quizzes throughout the semester but primarily assessed on exam during 1st 4 weeks. Written or oral case study completed prior to week 4. Marketing Plan due during week 12 – 16.
5. Explain and illustrate the essential differences between consumer and business markets in terms of profit margins, buyer psychology and marketing strategies.	Exams/quizzes throughout the semester but primarily assessed on exam during weeks 4 - 8. Written or oral case study completed during weeks 4 – 8. Marketing Plan due during week 12 – 16.
6. Discuss the essential criteria for primary and secondary market research. Illustrate how this research provides data for market segmentation, target markets, market positioning, and product differentiation.	Exams/quizzes throughout the semester but primarily assessed on exam during 1st 4 weeks. Written or oral case study completed prior to week 4. Marketing Plan due during week 12 – 16.
7. Compare and describe the marketing significance of the service market in relation to the physical product market.	Exams/quizzes throughout the semester but primarily assessed on exams during weeks 4 - 12. Written or oral case study completed during weeks 4 – 12.
8. Recall and explain the four (4) P’s of the marketing mix to include specific examples.	Exams/quizzes during weeks 1 – 4, weeks 4 – 8, weeks 8 – 12, and weeks 12 – 16. Written or oral case study completed during weeks 1 – 4, week 4 – 8, weeks 8 – 12, and weeks 12 - 16. Marketing Plan due during week 12 – 16.
9. Explain and illustrate how the concept of price elasticity of demand affects pricing strategy.	Exams/quizzes throughout the semester but primarily assessed on exams during weeks 8 - 12. Written or oral case study completed during weeks 8 - 12. Price calculation scenario prior to week 12.
10. Describe the strengths and weakness of the various elements of the marketing communication mix.	Exams/quizzes throughout the semester but primarily assessed on exams during weeks 8 - 16. Written or oral case study completed during weeks 8 - 16.
11. Discuss the ethical and social responsibility of the marketer in terms of social indicators of acceptable and unacceptable behavior.	Exams/quizzes throughout the semester but primarily assessed on exams during weeks 12- 16. Written or oral case study completed during weeks 12 - 16.
12. Distinguish the various levels of the public- buying spectrum and how each relates to marketing.	Exams/quizzes throughout the semester but primarily assessed on exams during weeks 4 - 8. Written or oral case study completed during weeks 4 - 8. Marketing Plan due during week 12 – 16.
13. Compare the impact of product characteristics (packaging, labeling, color, guarantees, etc.), upon the customer.	Exams/quizzes throughout the semester but primarily assessed on exams during weeks 4 - 12. Written or oral case study completed during weeks 4 - 12. Marketing Plan due during week 12 – 16.
14. Discuss the various options of distribution of a product through retailers and wholesalers.	Exams/quizzes throughout the semester but primarily assessed on exams during weeks 8 - 12. Written or oral case study completed during weeks 8- 12.

Standard Grading Scale
93-100 A

90 - 92 A-

87- 89 B+

83 - 86 B

80 -82 B-

77- 79 C+

73 - 76 C

70 -72 C-

67- 69 D+

63 - 66 D

60 -62 D-

00- 59 F

Statement on Diversity
North Central State College believes that every student is a valued and equal member of the community.* Every student brings different experiences to the College, and all are important in enriching academic life and developing greater understanding and appreciation of one another. Therefore, NC State College creates an inclusive culture in which students feel comfortable sharing their experiences. Discrimination and prejudice have no place on the campus, and the College takes any complaint in this regard seriously. Students encountering aspects of the instruction that result in barriers to their sense of being included and respected should contact the instructor, assistant dean, or dean without fear of reprisal.

*Inclusive of race, color, religion, gender, gender identity or expression, national origin (ancestry), military status (past, present or future), disability, age (40 years or older), status as a parent during pregnancy and immediately after the birth of a child, status as a parent of a young child, status as a foster parent, genetic information, or sexual orientation,

Standard NCSC Course Policies
Important information regarding College Procedures and Policies can be found on the syllabus supplement located at this link