Jun 21, 2024  
2023-2024 College Catalog and Student Handbook 
2023-2024 College Catalog and Student Handbook
Add to Portfolio (opens a new window)

BUSM 1010 - Introduction to Business and Entrepreneurship

Academic Division: Business, Industry and Technology
Academic Discipline: Business Management
Assistant Dean: Brooke Miller, M.B.A.
3 Credit(s)
In this course the student is exposed to a broad view of the business enterprise. Special emphasis is placed upon the role and importance of entrepreneurship and small-business management. The student will gain insight into the necessity and mutual interdependence of such key business functions as management, human resources, operations and quality, marketing, accounting, and finance. Additionally, the topics of globalization and economics are introduced. Throughout this course, the student will gain extensive experience in problem solving by means of applying basic business math skills to typical business scenarios. 
3 Lecture Hour(s);
Required Prerequisite Course(s): ENGL 0040 , (minimum grade of C-), or qualifying placement test score

College Wide Outcomes
College-Wide Learning Outcomes Assessments - - How it is met & When it is met
Communication – Written  
Communication – Speech  
Intercultural Knowledge and Competence  
Critical Thinking  
Information Literacy Library Research Assignment using Information Literacy VALUE Rubric within first 7 weeks of class
Quantitative Literacy  


Student Learning Outcomes for Course
Outcomes Assessments – How it is met & When it is met

1. Demonstrate the time value of money and associated tools by solving business problems involving present and future values of cash flows (including annuities) under conditions of simple and compounding rates of interest.

In-class assignments and quiz (week 7)

2. Relate the basic functions of the business enterprise to community standards of living and the global economy.

Library research assignment (target week 3), Entrepreneur/key manager interview (week 11), quiz (target week 3), and Business News Activity (weekly for online)

3. Recognize the role economic systems and external institutions play in the allocation of resources.

Quiz (target week 1) and Business News Activity (weekly for online)

4. Recognize and describe the importance of ethical considerations and social responsibility when conducting business locally and/or globally.

Quiz or project (target week 2) and Business News Activity (weekly for online)

5. Explain the steps and processes necessary to start a business and choose the form of business ownership.

Quiz or project (target week 8), Business News Activity (weekly for online), and Entrepreneur/key manager interview (week 11)

6. Discuss each of the four functions of management (planning, leading/directing, organizing and controlling).

Quiz (target week 13), Business News Activity (weekly for online), and Entrepreneur/key manager interview (week 11)

7. Demonstrate basic knowledge of marketing concepts.

Quiz or project (target week 11), Business News Activity (weekly for online), and Entrepreneur/key manager interview (week 11)

8. Solve business problems involving price discounts/net prices, price markup/markdown and break-even analyses.

Exercises during the marketing module (weeks 10 and 11)

9. Demonstrate basic knowledge of the financial accounting system and identify/define the 5 major accounts used.

Annual Report Exercise (week 15), Entrepreneur/key manager interview (week 11), and Business News Activity (weekly for online)

10. Relate the importance of decision-making and strategy to business growth and positioning in local, regional, and global markets.

Quiz (target week 4) regarding the Global Business Environment, Quiz or project (target week 11) regarding Marketing Concepts, Business News Activity (weekly online), and Entrepreneur/key manager interview (week 11)

11. Identify the functions and complex organizational relationships required to successfully operate a business in the competitive environment of the 21st century.

Quizzes or projects and exercises throughout the semester, Business News Activity (weekly online), and Entrepreneur/key manager interview (week 11)


Standard Grading Scale
93-100      A

90 - 92      A-

87- 89       B+

83 - 86      B

80 -82       B-

77- 79       C+

73 - 76      C

70 -72       C-

67- 69       D+

63 - 66      D

60 -62       D-

00- 59       F

Statement on Diversity
North Central State College believes that every student is a valued and equal member of the community.*  Every student brings different experiences to the College, and all are important in enriching academic life and developing greater understanding and appreciation of one another. Therefore, NC State College creates an inclusive culture in which students feel comfortable sharing their experiences. Discrimination and prejudice have no place on the campus, and the College takes any complaint in this regard seriously. Students encountering aspects of the instruction that result in barriers to their sense of being included and respected should contact the instructor, assistant dean, or dean without fear of reprisal. 

*Inclusive of race, color, religion, gender, gender identity or expression, national origin (ancestry), military status (past, present or future), disability, age (40 years or older), status as a parent during pregnancy and immediately after the birth of a child, status as a parent of a young child, status as a foster parent, genetic information, or sexual orientation, 

Standard NCSC Course Policies
Important information regarding College Procedures and Policies can be found on the syllabus supplement located at this link



Add to Portfolio (opens a new window)