Dec 22, 2024  
2024-2025 College Catalog and Student Handbook 
    
2024-2025 College Catalog and Student Handbook

Visual Communications Media & Technology-Graphic Design, AAB


The Graphic Design Major of Visual Communications Media and Technology focuses on graphic design and print skills but includes multimedia, video production and web design. The Graphic Design track has a balance of design theory, practice, and production. Class work focuses on typography, digital image manipulation, and printing. Students will gain experience utilizing a variety of software applications, design techniques, as well as learning about the creative process. Classes will cover design skills, technical training, problem solving and critical thinking skills. Students must have a mastery of computer operational skills.

Students graduating with skills in Graphic Design may seek careers in the traditional advertising and printing fields, and web design. Traditional print media careers include graphic designer, desktop publisher and image specialist, photo retoucher, prepress technician, and print production.

In order to graduate all VCMT and ARTS courses must be completed with a C‐ or better. The Associate of Applied Business degree is awarded for the completion of this program.

Program Learning Outcomes

  1. Students are able to use multimedia technology to assemble graphics, text, sound, and video into a meaningful production.
  2. Students will demonstrate software skills using multimedia software currently used in industry.
  3. Students will follow the graphics design process and be able to produce original, complex digital graphics.
  4. Graduates will have a strong sampling of a variety of graphic arts skills in their technical area in their portfolio.
  5. Graduates will be able to perform effectively in a job interview.
  6. Students will develop oral and written skills to communicate effectively.
  7. Visual Communications Media and Technology majors will demonstrate knowledge, skills, professionalism, and creativity in graphic design.