BUSM 1170 - Business Communications

Academic Division: Business, Industry and Technology
Academic Discipline: Business Management

Assistant Dean: Brooke Miller, M.B.A.

3 Credit(s)
This course introduces foundational business communication principles and practices. Students will learn to analyze different communication situations; to plan and design oral and written communications; to communicate effectively using appropriate formats, styles, and technologies; and to apply critical thinking and problem-solving skills in order to achieve desired communication objectives. (TAG# OBU005) UG

3 Lecture Hour(s);

Required Prerequisite Course(s): Take ENGL 1010 ;

College Wide Outcomes

College-Wide Learning Outcomes	Assessments - - How it is met & When it is met
Communication – Written	Written Communication VALUE Rubric
Communication – Speech
Intercultural Knowledge and Competence
Critical Thinking
Information Literacy
Quantitative Literacy

Student Learning Outcomes for Course

Outcomes	Assessments – How it is met & When it is met
1. Analyze communication situations and select and use appropriate audience-focused approaches for professional business communication.	Daily homework and projects – entire semester
2. Plan, draft, revise, and proofread written work - individually or collaboratively - consistent with professional business standards.	Daily homework and projects – entire semester
3. Write executive summaries.	Daily Homework and projects - Weeks 3-5
4. Design and present oral communication - individually or collaboratively - consistent with professional business standards.	Presentations – weeks 5-6 and 12-13
5. Select or create and use appropriate graphics consistent with professional business standards.	Presentations – weeks 5-6 and 12-13 Projects – entire semester
6. Use digital technology to achieve communication objectives	Presentations – weeks 6 and 13 Projects – entire semester
7. Write various business correspondences, including internal and external to the business organization.	Daily homework and projects – entire semester
8. Conduct, analyze, and report results of business research (including use of proper citation, as required).	Daily homework – week 3-5 Projects – entire semester
9. Develop communication appropriate to the job search.	Job search packet – week 14-15

Standard Grading Scale
93-100 A

90 - 92 A-

87- 89 B+

83 - 86 B

80 -82 B-

77- 79 C+

73 - 76 C

70 -72 C-

67- 69 D+

63 - 66 D

60 -62 D-

00- 59 F

Statement on Diversity
North Central State College believes that every student is a valued and equal member of the community.* Every student brings different experiences to the College, and all are important in enriching academic life and developing greater understanding and appreciation of one another. Therefore, NC State College creates an inclusive culture in which students feel comfortable sharing their experiences. Discrimination and prejudice have no place on the campus, and the College takes any complaint in this regard seriously. Students encountering aspects of the instruction that result in barriers to their sense of being included and respected should contact the instructor, assistant dean, or dean without fear of reprisal.

*Inclusive of race, color, religion, gender, gender identity or expression, national origin (ancestry), military status (past, present or future), disability, age (40 years or older), status as a parent during pregnancy and immediately after the birth of a child, status as a parent of a young child, status as a foster parent, genetic information, or sexual orientation,

Standard NCSC Course Policies
Important information regarding College Procedures and Policies can be found on the syllabus supplement located at this link