Aug 21, 2019  
2019-2020 College Catalog and Student Handbook 
  
2019-2020 College Catalog and Student Handbook
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BUSM 1150 - Marketing


3 Credit(s)
Marketing activities, analysis, strategies, and decision making in the context of other business functions. Topics include: integration of product, price, promotion, and distribution activities; research and analysis of markets, environments, competition, and customers; market segmentation and selection of target markets; and emphasis on behavior and perspectives of consumers and organizational customers. Planning and decision making for products and services in profit and nonprofit, domestic and global settings. (TAG# OBU006) UG OBU006

3 Lecture Hour(s);

Required Prerequisite Course(s): Take ECON 1510 



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