Business Administration - Business Analytics

Business Analytics is a highly practical, immediately applicable major, which combines business knowledge (i.e. economics, management and marketing) with the use of the latest technologies, processes and applications such as Microsoft Business Intelligence suite. The program exposes students to the skills needed to improve business decision making through data analysis.  There is a strong emphasis on strengthening the student’s oral and written communication skills, as well as critical thinking and problem-solving. Students have the opportunity to complete internships to gain hands-on, real-world business experience.

Program Learning Outcomes

Graduates will:

1. Distinguish and summarize basic accounting concepts
2. Distinguish and summarize basic marketing concepts.
3. Distinguish and summarize basic economic concepts.
4. Distinguish and summarize basic management concepts.
5. Identify and apply appropriate computer applications to record business data and presenting business information for operational use.