BUSM 1230 - E-Commerce

3 Credit(s)
This course surveys the opportunities and challenges faced in an increasingly digital world. More and more product information and selling strategies are linked to the World Wide Web. Topics include the buying and selling processes supported by electronic means. The exchange process via the Internet has become more customer controlled. Practical exercises will focus on the push/pull market strategies needed to increase sales and complete the exchange process. UG

3 Lecture Hour(s);