BUSM 2272 - Case Studies in Business

Academic Division: Business, Industry and Technology
Academic Discipline: Business Management

Course Coordinator: Lynn Jones
Assistant Dean: Brooke Miller, M.B.A.

2 Credit(s)
An application course in which some of the methods of identifying and solving business problems are applied to case studies. Emphasis is given to qualitative analysis and the application of the material and concepts taught in previous courses. UG

2 Lecture Hour(s);

Required Prerequisite Course(s): BUSM 1150 , ENGL 1030 or BUSM 1170 , and a minimum of 45 credit hours completed

College Wide Outcomes

College-Wide Learning Outcomes	Assessments - - How it is met & When it is met
Communication – Written	Experiential exercises/Assurance of Learning Exercise – Written Communication VALUE Rubric – Week 10.
Communication – Speech
Intercultural Knowledge and Competence
Critical Thinking	Company case discussion – Critical Thinking VALUE Rubric – Week 12.
Information Literacy
Quantitative Literacy

Student Learning Outcomes for Course

Outcomes	Assessments – How it is met & When it is met
1. Create in outline form and describe the pertinent points of any case.	Company case discussion – occurs weekly for 13 of 16 weeks (these are submitted weekly starting week 2).
2. Review the key functional areas and decision making contributions each of these areas makes to strategic decision making.	Exams/quizzes covering each chapter of the text completed prior to week 13. Company case discussion – occurs weekly for 13 of 16 weeks (these are submitted weekly starting week 2). Strategic Case Analysis Presentation during week 15. Experiential exercises assigned throughout the semester with 8 completed by week 14-these are submitted periodically starting week 2.
3. Detect, describe, and define the actual cause of the case problem.	Company case discussion – occurs weekly for 13 of 16 weeks (these are submitted weekly starting week 2). Strategic Case Analysis Presentation during week 15.
4. Compile and explain the various alternatives along with accompanying positive and negative aspects that may be used to solve the case problem.	Company case discussion – occurs weekly for 13 of 16 weeks (these are submitted weekly starting week 2). Strategic Case Analysis Presentation during week 15. Experiential exercises assigned throughout the semester with 8 completed by week 14 (these are submitted periodically starting week 2).
5. Propose and defend, against criticism, the prescribed alternative chosen to solve the problem.	Company case discussion – occurs weekly for 13 of 16 weeks (these are submitted weekly starting week 2). Strategic Case Analysis Presentation during week 15.
6. Judge and provide positive criticism on any and all cases encountered, and support their opinions with fact.	Company case discussion – occurs weekly for 13 of 16 weeks (these are submitted weekly starting week 2). Strategic Case Analysis Presentation during week 15.
7. Demonstrate an ability to participate in a group presentation, and contribute to group decision-making.	Company case discussion – occurs weekly for 13 of 16 weeks (these are submitted weekly starting week 2). Strategic Case Analysis Presentation during week 15. Weekly Chapter Discussions occurring for all 9 assigned chapters (worksheets are submitted weekly starting week 2).

Standard Grading Scale
93-100 A

90 - 92 A-

87- 89 B+

83 - 86 B

80 -82 B-

77- 79 C+

73 - 76 C

70 -72 C-

67- 69 D+

63 - 66 D

60 -62 D-

00- 59 F

Statement on Diversity
North Central State College believes that every student is a valued and equal member of the community.* Every student brings different experiences to the College, and all are important in enriching academic life and developing greater understanding and appreciation of one another. Therefore, NC State College creates an inclusive culture in which students feel comfortable sharing their experiences. Discrimination and prejudice have no place on the campus, and the College takes any complaint in this regard seriously. Students encountering aspects of the instruction that result in barriers to their sense of being included and respected should contact the instructor, assistant dean, or dean without fear of reprisal.

*Inclusive of race, color, religion, gender, gender identity or expression, national origin (ancestry), military status (past, present or future), disability, age (40 years or older), status as a parent during pregnancy and immediately after the birth of a child, status as a parent of a young child, status as a foster parent, genetic information, or sexual orientation,

Standard NCSC Course Policies
Important information regarding College Procedures and Policies can be found on the syllabus supplement located at this link