MASTER SYLLABUS

2020-2021

A.	Academic Division: Business, Industry and Technology

B.	Discipline: Business Administration

C.	Course Number and Title: BUSM1230 E-Commerce

D.	Course Coordinator: Ross Justice

Assistant Dean: Toni Johnson, PhD

Instructor Information:

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E.	Credit Hours: 3

F.	Prerequisites: None

G.	Syllabus Effective Date: Fall, 2020

H.	Textbook(s) Title:

Starting an Online Business for Dummies

Author: Greg Holden

Copyright Year: 2013

Edition: 7th

ISBN #: 9781118607787

Workbook(s) and/or Lab Manual: None

J.	Course Description: This course surveys the opportunities and challenges faced in an increasingly digital world. More and more product information and selling strategies are linked to the World Wide Web. Topics include the buying and selling processes supported by electronic means. The exchange process via the Internet has become more customer controlled. Practical exercises will focus on the push/pull market strategies needed to increase sales and complete the exchange process.

K.	College-Wide Learning Outcomes

College-Wide Learning Outcomes	Assessments - - How it is met & When it is met
Communication – Written
Communication – Speech
Intercultural Knowledge and Competence
Critical Thinking
Information Literacy
Qualitative Literacy

L.	Course Outcomes and Assessment Methods:

Upon successful completion of this course, the student shall:

Outcomes	Assessments – How it is met
Recognize the history and growth of Internet marketing programs.	Journal articles – weeks 1-3 Final strategy project – week 15-16.
Identify the elements of Internet business distribution systems.	Journal articles – weeks 3-4
Forecast future trends in e-commerce.	Final strategy project – week 15-16
Compare and contrast the online consumer shopping experience with traditional retailing.	Journal articles – weeks 5-7
Compare and contrast traditional marketing and promotion with successful online marketing strategies.	Sourcing project – weeks 8-9
Compare and contrast traditional versus on-line payment options and customer service options.	Sourcing project – week 10-11
Recite relevant laws and legislation specifically relevant to e-commerce and relate those laws to their underlying ethical considerations.	Sourcing project – week 12-14

Assessment of student critical thinking and research skills shall include topics such as security, outsourcing and third party partners, web site developers, and online promotion. Research topics may include the creation of ideas which can be converted into electronic format; competitive web sites; where to host a web site along with the ease of use and reliability of shopping cart and payment systems.

M.	Topical Timeline (subject to change):

Week	Subject	Chapters	Assignments
1	Introduction to course (Modules: preface, Module 1)	Browser links	Student introduction
2	Introduction to e-commerce – case studies (Modules: preface, Module 1)	1, 2 Book Introduction
3	Business to consumer e-commerce (Module: 3)	3	Journal article #1
4	Business to business e-commerce (Module: 4)	3 continued
5	Revenue models – how does the business earn? (Module: 5)	9	Journal article #2
6	Front end – web design & development (Module: 6)	4, 5
7	Front end – web hosting plans, shopping carts (Module: 7)	6, 8	Journal article #3
8	Online marketing beyond the website (Module: 8)	10, 11, 20
9	Online marketing (continued) (Module: 9)	14-16	Sourcing project #1
10	Back end – payment, accounting, supply and channel issues (Module: 10)	7, 17, 18
11	Web analytics and tracking results (Module: 11)	11	Sourcing project #2
12	Security and privacy concerns (Module: 12)	Review p. 156-168
13	Legal and Ethical Issues (Module: 13)	17	Sourcing project #3
14	Web 2.0 and mobile commerce (Module: 14)	13, 19
15-16	Careers in E-Commerce and course wrap up (Module: 15)	**	Final strategy project

N.	Course Assignments:

Journal articles and sourcing projects

Exams/quizzes

Discussions

Exercises

Final strategy project

O.	Recommended Grading Scale:

NUMERIC	GRADE	POINTS	DEFINITION
93–100	A	4.00	Superior
90–92	A-	3.67	Superior
87–89	B+	3.33	Above Average
83–86	B	3.00	Above Average
80–82	B-	2.67	Above Average
77–79	C+	2.33	Average
73–76	C	2.00	Average
70-72	C-	1.67	Below Average
67–69	D+	1.33	Below Average
63-66	D	1.00	Below Average
60-62	D-	0.67	Poor
00-59	F	0.00	Failure

P.	Grading and Testing Guidelines:

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Q.	Examination Policy:

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R.	Class Attendance and Homework Make-Up Policy:

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S.	Classroom Expectations:

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T.	College Procedures/Policies:

Important information regarding College Procedures and Policies can be found on the syllabus supplement located at

http://catalog.ncstatecollege.edu/mime/download.pdf?catoid=5&ftype=2&foid=3