BUSINESS ADMINISTRATION - MARKETING
Associate of Applied Business
The Marketing program at North Central State College is designed to be an academically rigorous, highly practical, and immediately applicable course of study. This program provides students with the broad range of essential skills necessary to be successful in business from designing products to researching the needs of the target audience.
The academic foundation for success in the contemporary marketplace is presented in courses such as economics, management and marketing. Advanced courses, such as e-commerce, customer service, promotion and advertising and selling, continue to build upon this foundation. Strong emphasis is placed upon strengthening and enhancing the student's oral and written communication skills to a professional level. Case studies, involving critical thinking and problem solving skills, are an important part of this curriculum.
The necessity of a positive business ethical perspective is an underlying theme within this curriculum. Common ethical issues are interwoven and discussed within the study of the various technical disciplines of marketing, personnel management, and computerized information technology. Demand for successful business graduates comes from all segments of the economy. Non-profit institutions, as well as profit-oriented organizations in the manufacturing, service, transportation, healthcare, and government sector, continue to experience a growing need for personnel who possess marketing skills.
The Marketing program at NC State provides an ideal foundation for those who seek the flexibility of obtaining an immediate marketable skill as well as the necessary academic prerequisites for advanced collegiate achievements at the baccalaureate level and beyond. The long-range plan for this department is reviewed, modified, and updated on an annual basis. The Business Administration program is accredited by the Accreditation Council for Business Schools and Programs (ACBSP).
Program Learning Outcomes